01
Step 01
THREE SHORT GUIDED ACTIVITIES:
Reflect on the current culture, prioritise a weakness and draft an improvement action. These are included in the 130 minutes of facilitated learning.
About the webinar
Programme Overview
Translate ISO 9001:2026 quality culture expectations into practical leadership and workplace action.
Quality culture becomes visible in the decisions people make, the concerns they raise, the standards they uphold and the way teams respond when something goes wrong. Developing that culture requires consistent leadership, clear expectations and working arrangements that help employees deliver quality under everyday operational pressure.
ISO 9001:2026 strengthens the focus on quality culture and ethical behaviour within leadership and employee awareness. This webinar explains how organisations can translate that focus into practical actions within their existing quality management system. Relevant requirements will be distinguished from examples of implementation methods.
During this 2.5-hour live session, participants will explore how to understand their current culture, identify weaknesses, define desired behaviours, implement targeted improvements and review progress. Worked examples will connect leadership decisions, employee feedback, workplace observations and quality performance information.
The webinar is suitable for organisations of all sizes and sectors. It provides an approach that participants can adapt to their own responsibilities, processes and organisational circumstances. Familiarity with basic quality management concepts is helpful; advanced auditing qualifications are not a prerequisite.
At a glance
Programme Details
Programme Title
ISO 9001:2026 Quality Management System — Quality Culture Development, Implementation and Continual Improvement
Standard Context
Quality culture, leadership and awareness within ISO 9001:2026
Programme Level
Practical awareness and implementation guidance for leaders, managers and professionals
Organiser
TQCSI Arabia
Date & Day
Saturday January 16, 2027
Delivery Mode
Online · Live and tutor-led · Using Microsoft Teams
Session Time
15:00–17:30 Saudi Arabia time, UTC+3
Total Live Duration
2.5 hours (150 minutes)
Facilitated Learning and Application
130 minutes (Including explanations, demonstrations and embedded activities)
Questions & Discussion
15 minutes
Comfort Break
5 minutes
Registration & Participation
Free of charge for confirmed participants
Certificate
Electronic Certificate of Participation Issued by TQCSI Arabia Subject to verified attendance
How you will learn
Practical Learning Format
02
Step 02
ONE CONNECTED WORKPLACE SCENARIO:
Examine a quality concern raised shortly before a delivery deadline and consider leadership responses, escalation, communication and follow-up.
03
Step 03
TWO BRIEF LEARNING CHECKS:
Reinforce understanding through live questions or polls. These support learning and carry no pass mark.
04
Step 04
OPTIONAL PREPARATION:
Spend approximately 10 minutes reflecting on how quality concerns are raised and addressed in your organisation. Bring one general example without confidential or personal information.
05
Step 05
OPTIONAL FOLLOW-UP:
Spend approximately 30 minutes adapting a 30-60-90 day action outline to your workplace. This activity is outside the advertised live webinar duration.
2.5 Hours Virtual Tutor-Led Program
JAS-ANZ Accredited
Takeaways
Learning Resources
01
Webinar presentation handout
02
Quality culture self-assessment and evidence checklist.
03
Indicator selection and progress-review sheet
04
Optional 30-60-90 day workplace action outline
05
Learning-check questions with explanations
06
Desired behaviours and responsibilities worksheet.
07
Improvement action-plan template.
What we aim to achieve
Programme Objectives
Clarify quality culture in practice
Explain how shared expectations, leadership decisions and everyday behaviours influence quality outcomes.
Connect the topic with ISO 9001:2026
Explain the relevant leadership and awareness themes, including ethical behaviour, while distinguishing requirements from optional tools.
Support a balanced assessment
Introduce ways to combine employee feedback, workplace observations, discussions and existing quality information.
Identify weaknesses and contributing conditions
Examine unclear responsibilities, conflicting priorities, poor escalation and ineffective follow-up.
Define the desired culture
Translate quality commitments into observable behaviours and responsibilities for leaders, managers and employees.
Embed improvements in normal work
Demonstrate how induction, supervision, meetings, communication and problem-solving can reinforce quality culture.
Review progress using useful evidence
Select indicators and examine whether implemented actions improve working practices and results.
Support continual improvement
Develop a practical sequence for reviewing findings, assigning actions, checking effectiveness and adjusting the approach.
By the end of the webinar
Learning Outcomes
Participants should be able to apply these capabilities in their own organisation.
- Explain quality culture using examples of everyday decisions and behaviours.
- Identify how the quality culture focus of ISO 9001:2026 relates to leadership, ethical behaviour and employee awareness.
- Outline an initial assessment using several relevant sources of evidence.
- Recognise gaps between stated quality commitments and actual workplace practices.
- Distinguish visible symptoms from contributing organisational or process conditions.
- Describe practical leadership actions that support ownership, openness and responsible quality decisions.
- Draft an improvement action with an owner, due date, support needs and effectiveness check.
- Select indicators that help track actions, behaviours and relevant quality outcomes.
- Identify evidence that can support internal review and audit discussions about quality culture.
- Outline an initial 30-60-90 day approach to assessment, implementation and review.
Who should attend
Target Audience
Leaders and professionals responsible for quality, people, operations and continual improvement.
Quality directors, quality managers and quality assurance managers
Business excellence, operational excellence and continual improvement leaders
Compliance, governance, risk and regulatory affairs professionals
Process owners and department heads
Production, manufacturing and process engineering professionals
Procurement, supply chain and supplier quality professionals
Human resources, learning and development, competence and organisational development teams
Senior executives and top management representatives
QMS representatives, coordinators and system administrators
Internal auditors, lead auditors and integrated management system auditors
Plant, site, operations and service delivery managers
Customer experience and service quality managers
Design, development, research and innovation professionals
Project managers, PMO teams and change management professionals
IT, digital transformation, data governance and document control professionals
Consultants and trainers supporting quality management and organisational improvement
Eight focused modules
Webinar Contents
A practical sequence from understanding quality culture to demonstrating improvement in the first 90 days.
Quality culture and the ISO 9001 context
- What quality culture looks like in everyday work
- The connection between leadership, customer requirements, employee awareness and ethical behaviour
- Behaviours that support accurate reporting, responsible decisions and constructive responses to quality concerns
- Understanding the relevant ISO 9001:2026 themes without treating every example tool as a mandatory requirement
Assessing the current culture
- Define the area being assessed: organisation, site, department, team or process
- Gather evidence through observation, employee conversations, feedback and existing QMS information
- Use a short reflection checklist or pulse survey appropriately
- Compare different sources and recognise the limitations of isolated scores or anecdotes
Identifying and prioritising weaknesses
- Identify gaps between expected behaviours and actual practices
- Examine unclear authority, inconsistent leadership responses, competing targets and barriers to raising concerns
- Distinguish immediate symptoms from contributing conditions
- Prioritise a manageable improvement using customer impact, recurrence, risk and organisational influence
Developing the desired quality culture
- Translate quality policy and organisational priorities into observable behaviours
- Define what leaders, managers, supervisors and employees should do in common situations
- Clarify ownership, escalation arrangements and follow-up expectations
- Communicate expectations in language that people can apply in their work
Implementing improvements in everyday work
- Reinforce expectations through leadership example, coaching, induction and team discussions
- Improve the handling of quality concerns and feedback to the people who raise them
- Integrate actions into existing meetings, process controls and problem-solving routines
- Build an action plan with ownership, resources, due dates and an effectiveness check
Tracking progress and interpreting results
- Establish a relevant starting point and choose proportionate review intervals
- Combine evidence of behaviour and follow-through with customer and operational results
- Consider indicators such as response to concerns, repeat issues, effective actions, rework and complaint rates
- Interpret changes carefully: an increase in reported concerns may indicate greater willingness to speak up
Demonstrating quality culture in practice
- Use leadership decisions, employee explanations, observations and relevant records as complementary evidence
- Trace a quality concern from reporting through response, action and review
- Prepare for constructive internal-audit and management-review discussions
- Demonstrate whether agreed practices operate consistently and whether actions are effective
Continual improvement and the first 90 days
- Review findings and progress through existing management arrangements
- Adjust actions where barriers remain or results are unclear
- Share learning and recognise constructive contributions
- Outline a 30-60-90 day sequence for assessment, action and review, adapted to the organisation
Saturday · 16 January 2027 · UTC+3
Webinar Agenda
130 minutes of facilitated learning, a 5-minute break and 15 minutes of discussion.
All times are Saudi Arabia time, UTC+3. 130 minutes of facilitated learning and application, 5-minute break and 15-minute discussion.
| No. | Time (KSA) | Min | Session and practical focus |
|---|---|---|---|
| 01 | 15:00 – 15:20 | 20 | Welcome and Module 1 — Quality culture in the ISO 9001:2026 context, leadership, awareness and ethical behaviour |
| 02 | 15:20 – 15:45 | 25 | Module 2 — Assessing the current culture, with a guided reflection and demonstration of an evidence checklist |
| 03 | 15:45 – 16:00 | 15 | Module 3 — Identifying and prioritising weaknesses using a workplace scenario |
| 04 | 16:00 – 16:15 | 15 | Module 4 — Defining desired behaviours, leadership expectations and responsibilities |
| 05 | 16:15 – 16:20 | 5 | Comfort break |
| 06 | 16:20 – 16:40 | 20 | Module 5 — Implementing improvements and developing a practical action plan |
| 07 | 16:40 – 16:55 | 15 | Module 6 — Selecting indicators and interpreting changes in behaviour and performance |
| 08 | 16:55 – 17:05 | 10 | Module 7 — Demonstrating implementation through observations, discussions and evidence |
| 09 | 17:05 – 17:15 | 10 | Module 8 — Continual improvement and an initial 30-60-90 day action outline |
| 10 | 17:15 – 17:30 | 15 | Live questions, practical discussion and closing remarks |
| 11 | Total | 150 | Full live webinar duration |
Before you apply
Registration Requirements
Capacity and early registration
Places are subject to the webinar's available capacity. Early registration is encouraged; submitting an expression of interest does not guarantee a place.
Order of processing
Applications will normally be reviewed in the order received, subject to completeness, relevance and seat availability.
Professional relevance
The webinar is intended for people involved in quality management, customer satisfaction, operations, people development, audit or organisational improvement.
Workplace application
Where demand exceeds capacity, priority may be given to participants whose responsibilities enable them to apply or share the learning.
Regional participation
TQCSI Arabia welcomes relevant professionals from different locations. Any specific regional allocation will be communicated clearly if it applies.
Attendance commitment
Applicants should be available for the full session on January 16, 2027 (Saturday), from 15:00 to 17:30 Saudi Arabia time, with a suitable device and reliable internet connection.
Free participation
Registration, webinar participation and the electronic participation certificate are free of charge. Certificate issuance is subject to attendance verification.
Administrative confirmation
The organiser will review applications and issue confirmation and joining instructions to accepted participants.
Professional participation
Participants are expected to engage respectfully, protect confidential workplace information and follow the organiser's access and participation instructions. TQCSI Arabia is committed to fair registration administration and a professional, inclusive learning environment.
From interest to enrolment
Registration Procedure
A clear step-by-step process from expression of interest to confirmed enrolment.
Session essentials
Training Information
Recognition of attendance
Certificate of Participation
Verified attendees receive an electronic certificate issued by TQCSI Arabia after the live Quality Culture webinar.
Attendance verification
Participants who complete the full live webinar and whose attendance is verified by TQCSI Arabia will receive an electronic Certificate of Participation.
Name & identification
Use your registered name and follow the identification instructions to ensure accurate attendance matching.
Certificate scope
The certificate confirms participation in this professional development webinar. It does not qualify participants as Quality Culture Practitioners or certify an organisation to ISO 9001.
Learning checks
Learning checks are designed to reinforce understanding and are not a pass-or-fail examination.
Meet the tutors
Speakers and Facilitators
Experienced TQCSI leaders guiding the Quality Culture webinar with practical certification and organisational insight.
Mohammed Haggag
General Manager, TQCSI Iraq
With over 20 years of experience, Mohammed is a management systems executive, lead auditor and internationally approved tutor. Founder and Managing Director of United Certification Service, with approvals from CQI/IRCA, Exemplar Global and HABC across Iraq, the Gulf and Africa.
Maxim Aljabr
General Manager, TQCSI Syria
With over 17 years spanning education and quality management, Maxim is a Lead Auditor for multiple ISO standards. He provides strategic leadership for TQCSI Syria, manages legal partnerships and represents the organisation publicly.
Shatha Mohammed Al-Tarawneh
Certification Manager, TQCSI Jordan
Food Safety and Quality Management professional with 15+ years’ experience. Auditor and Certification Manager at TQCSI–Jordan for ISO 22000, FSSC 22000, ISO 9001 and HACCP. IRCA-certified Lead Auditor with collaborations including WFP and World Vision.
Yaser Nazir
Chief Executive Officer, TQCSI Arabia
Visionary business leader focused on sustained growth and operational excellence. Under his direction, TQCSI Arabia has strengthened its frameworks, expanded regionally and built partnerships grounded in quality, accountability and continuous improvement.
Secure your seat
Online Expression of Interest
100% free of cost. Places are subject to capacity and TQCSI Arabia review.
Programme materials
Downloads
Get the programme brochure. Enrolment is 100% free of cost and subject to TQCSI Arabia review.
Webinar Brochure
Full programme overview: objectives, learning outcomes, agenda, certificate, speakers and session details for the ISO 9001:2026 Quality Culture webinar.
Download Brochure (PDF)Need help registering?
Regional Contacts
For registration support, corporate reservations, or local QMS inquiries, contact our TQCSI executive strategists and regional country directors across the Middle East and Africa.
SESSION FACILITATORS
