Data Visualisation and Storytelling

Programme Summary

Turn business data into clear visuals and a credible decision narrative. Participants choose charts that match analytical questions, improve labels and comparisons, and explain variation, uncertainty and limitations without misleading the audience. A practical reporting case develops a concise visual briefing, helping analysts and managers communicate findings that are understandable, relevant and supported by the underlying evidence.

Training Objectives

1 Connect visual design with audience and decision needs; 2 Improve chart selection and quantitative clarity; 3 Strengthen accessibility context and uncertainty communication; 4 Develop concise narratives supported by reliable evidence; 5 Support useful business discussion and justified action.

Learning Outcomes

1 Select appropriate charts for defined analytical questions; 2 Correct misleading scales labels and comparisons; 3 Design accessible visuals with clear context; 4 Explain findings and limitations without overstating causality; 5 Deliver an evidence based visual business briefing.

Target Audience

Business Analysts; Reporting Analysts; Performance Managers; Finance Analysts; Marketing Analysts; Operations Managers.

Target Industries

Financial Services; Retail and Distribution; Manufacturing; Healthcare Administration; Professional Services; Public Services.

Course Contents

• Module 1 Audience Purpose and Analytical Questions: Identify the decision and intended audience; Distinguish exploration reporting and persuasion; Define a focused question and useful comparison.
• Module 2 Data Readiness and Quantitative Meaning: Check units totals categories and denominators; Understand missing data and aggregation effects; Document sources scope and important limitations.
• Module 3 Chart Selection and Visual Encoding: Compare categories trends distributions and relationships; Choose suitable positions lengths and colours; Avoid chart forms that distort interpretation.
• Module 4 Clarity Context and Honest Comparisons: Titles labels scales and baseline choices; Reference points annotations and meaningful benchmarks; Prevent misleading proportions and selective presentation.
• Module 5 Accessibility and Visual Hierarchy: Readable typography contrast and colour alternatives; Direct labels and inclusive information design; Arrange emphasis without hiding material evidence.
• Module 6 Uncertainty Variation and Causal Claims: Show ranges sample limitations and variation; Distinguish association from supported causal explanation; Communicate ambiguity and alternative interpretations.
• Module 7 Building the Business Narrative: Sequence context findings implications and action; Use evidence to support each recommendation; Prepare for questions and conflicting interpretations.
• Module 8 Visual Briefing Workshop: Redesign charts from a supplied business dataset; Create a concise decision focused narrative; Present findings and respond to audience questions.

Assessment

• 40 single best answer questions, including applied scenarios; one mark per question.
• 60 minute invigilated digital examination with identity verification. Approved accessibility adjustments preserve the assessed competence.
• Supplied reference sheets permitted; external AI, messaging and unapproved internet assistance prohibited.
• Individual applied assessment (45 minutes): Redesign two visuals from a supplied dataset and deliver a five minute decision briefing explaining the findings, limitations and justified recommended action.
• Assessment criteria: Accurate visual representation and quantitative context; Clear accessible design and evidence supported narrative; Proportionate conclusions and effective audience explanation.
• Pass each component separately: 30/40 written marks (75%) and at least 70% on the applied task.
• All mandatory criteria must pass: Do not deliberately distort evidence or conceal a material data limitation.
• Individual results and feedback are provided. One reassessment may follow coaching under the published enrolment terms.

Certification

• Successful learners receive a TQCSI Arabia digital Certificate of Successful Completion.
• The certificate records the learner name, exact programme title, teaching hours, completion date and unique verification reference.
• Verified identity, full attendance and separate written and applied passes are required; all mandatory critical criteria must be met.
• Proposed issue target: within 30 calendar days of approved results and settlement of applicable fees.
• Records assessed visual communication and data storytelling skills; it does not establish advanced statistical competence or validate the underlying business data.
• Attendance confirmation may record completed hours for unsuccessful learners; it does not certify successful completion.

Programme Profile

Number of daysNumber of daysNumber of days

222

Total teaching hoursTotal teaching hoursTotal teaching hours

12 hours; breaks, pre course work and formal final assessments excluded.12 hours; breaks, pre course work and formal final assessments excluded.12 hours; breaks, pre course work and formal final assessments excluded.

Delegates allowedDelegates allowedDelegates allowed

Maximum 16 delegates.Maximum 16 delegates.Maximum 16 delegates.

Training prerequisitesTraining prerequisitesTraining prerequisites

Basic spreadsheet and charting skills are required. Familiarity with business reports is recommended; advanced statistics or programming is not required.Basic spreadsheet and charting skills are required. Familiarity with business reports is recommended; advanced statistics or programming is not required.Basic spreadsheet and charting skills are required. Familiarity with business reports is recommended; advanced statistics or programming is not required.

Pre course assignment and assessmentPre course assignment and assessmentPre course assignment and assessment

Review two supplied business charts and complete a 20 minute diagnostic on comparisons, units and misleading presentation.Review two supplied business charts and complete a 20 minute diagnostic on comparisons, units and misleading presentation.Review two supplied business charts and complete a 20 minute diagnostic on comparisons, units and misleading presentation.

End of course assessmentEnd of course assessmentEnd of course assessment

40 question written exam (60 minutes) and individual applied task (45 minutes).40 question written exam (60 minutes) and individual applied task (45 minutes).40 question written exam (60 minutes) and individual applied task (45 minutes).

Passing criteriaPassing criteriaPassing criteria

75% written and 70% applied, passed separately; full attendance. All mandatory criteria must pass.75% written and 70% applied, passed separately; full attendance. All mandatory criteria must pass.75% written and 70% applied, passed separately; full attendance. All mandatory criteria must pass.